SERI’s Champions Program Recognizes Voluntary Leadership in Electronics Sustainability

Key Takeaways
  • Across the electronics industry, organizations are increasingly taking the lead on sustainability initiatives, not because regulations require it, but because they see the value in acting. The Champions Program recognizes that shift, providing a way to formally acknowledge those who drive progress through their own business practices, partnerships, and investments.
  • Champions are celebrated in three categories: Promoters who lead through voluntary sustainable practices (such as including R2 in RFPs), Collaborators who partner with SERI on programs and initiatives, and Supporters who provide significant financial resources to advance the mission.
  • Organizations interested in becoming SERI Champions or learning more about the program can visit sustainableelectronics.org/champions.

SERI’s Champions Program recognizes organizations that voluntarily go above and beyond to advance electronics sustainability.

Across the electronics industry, organizations are increasingly taking the lead on sustainability initiatives, not because regulations require it, but because they see the value in acting. The Champions Program recognizes that shift, providing a way to formally acknowledge those who drive progress through their own business practices, partnerships, and investments.

Electronics sustainability requires action throughout the entire value chain, from product design and procurement to standards development and recycling and reuse capacity. No single organization can drive that change alone, and the SERI Champions reflect that reality.

The program identifies leadership across three categories: Promoters, who advance sustainability through internal action such as specifying responsible practices or implementing longevity programs; Collaborators, who actively partner with SERI on initiatives including standards development, education, or ecosystem capacity building; and Supporters, who provide meaningful financial contributions to support SERI's mission and programs.

The first group of SERI Champions:

Promoters: Acer, Electronic Products Recycling Association (EPRA), Global Electronics Council (GEC), Google, Lenovo

Collaborators: Google, Sims Lifecycle Services

Supporters: Gierd, Google, Sims Lifecycle Services

The current SERI Champions include global brands, standards organizations, and forward-thinking electronics facilities, illustrating the cross-industry collaboration required to advance electronics sustainability.

"Electronics sustainability doesn't advance through any single action,” said Corey Dehmey, CEO of SERI. “It advances when organizations across the value chain decide independently that this matters enough to act on. The Champions Program is how we recognize that decision."

The Champions Program is open to organizations that advance electronics sustainability through their practices, partnerships, or resources. If your organization is doing this work, or you know one that is, apply or submit a nomination at sustainableelectronics.org/champions


ABOUT SERI

SERI is a global non-profit 501(c)(3) organization based in the United States with a mission to champion and drive the sustainable use, reuse, and recycling of electronics globally. SERI's numerous programs work to drive its 10/35 vision: that by 2035, 10-year lifespans will be common among electronics, and all materials will be reused at end-of-life. SERI programs include the R2 Standard for responsible electronics reuse and recycling, the eSummit, ei (electronics impact) Reporting Program, SERI's Champions Program, ReThink Awards, and IEMN (International E-Waste Management Network), among others. Learn more at sustainableelectronics.org

Key Takeaways
  • Across the electronics industry, organizations are increasingly taking the lead on sustainability initiatives, not because regulations require it, but because they see the value in acting. The Champions Program recognizes that shift, providing a way to formally acknowledge those who drive progress through their own business practices, partnerships, and investments.
  • Champions are celebrated in three categories: Promoters who lead through voluntary sustainable practices (such as including R2 in RFPs), Collaborators who partner with SERI on programs and initiatives, and Supporters who provide significant financial resources to advance the mission.
  • Organizations interested in becoming SERI Champions or learning more about the program can visit sustainableelectronics.org/champions.
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Quotes
Electronics sustainability doesn't advance through any single action. It advances when organizations across the value chain decide independently th...
Corey DehmeyCEO
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